Social Media & Web Manager
Company: Lugano
Location: Newport Beach
Posted on: October 30, 2024
Job Description:
About You
You will be responsible for orchestrating and delivering an
impactful, cohesive digital strategy that spans social media and
web platforms, ensuring the brand's voice resonates authentically
across all virtual touchpoints. You will work closely with the
Marketing and Creative teams to craft innovative strategies that
elevate the brand's presence and deepen client engagement. You will
manage social media and web execution, driving brand loyalty and
meaningful client experiences.
What You Will Do
- Lead the development and execution of cohesive social media and
digital strategies through competitive research, platform
determination, benchmarking, messaging and audience.
- Design, build, and maintain a strong social media presence
across platforms (Instagram, Facebook, and any new or relevant
platforms), ensuring consistency with brand identity.
- Review website metrics and determine adjustments for better
user journey, storytelling and brand alignment.
- Ensure seamless integration between social media campaigns and
the brand's website, especially during product launches and
marketing events.
- Collaborate with the in-house photographer and
Marketing/Creative teams to create on-brand social media
content.
- Manage the brand's global social media strategy, ensuring
consistency in messaging and tone across platforms, while also
integrating campaigns with website updates.
- Strategically align with brand ambassadors and key
organizations as it makes sense to drive maximum and brand-right
impact, engagement and visibility on social media while also
coordinating content for the website.
- Craft compelling social media copy, edit content as needed, and
manage the publishing schedule across platforms.
- Develop social and digital ad campaigns in partnership with
marketing team to amplify campaigns and increase brand
awareness.
- Monitor and report on the performance of all social and digital
campaigns, assessing results against set KPIs and ROI
goals.
- Continually evaluate website performance and make
recommendations to enhance presence.
- Identify key trends and insights to optimize social media and
digital efforts.
- Brainstorm and implement new, creative strategies for growth
through social media.
- Develop a strategy for integrating new social platforms and
digital tools into Lugano's digital presence.
- Create and execute the Company's content strategy and calendar
for social media
- Publish all social content across platforms.
- Execute website changes or partner with agency to
implement.
What You Bring
- You have proven experience managing social media marketing
strategies, preferably in luxury products such as retail or
jewelry.
- You have strong expertise in content creation, editing (photo,
video, text), and copywriting for social media platforms.
- You are proficient in social networking tools, analytics
platforms, and digital marketing technologies.
- You have a strong understanding of brand positioning and
ability to adapt strategies to specific
markets/demographics.
- You have excellent writing, editing (photo/video/text),
presentation, and communication skills.
- You may have video editing skills.
- You demonstrate social networking experience and knowledge of
social analytics tools.
- You stay current with the latest trends and best practices in
online marketing and measurement.
- You understand how to adapt to a specific market/demographic to
communicate digitally best.
- You portray a positive attitude, detail and client-oriented
with strong multitasking and organizational skills.
Pay Transparency
Targeted total compensation is $120,000. The total compensation
package is determined by work location and additional factors,
including job-related skills, experience, and relevant education or
training.
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Keywords: Lugano, Oceanside , Social Media & Web Manager, Executive , Newport Beach, California
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